1. TEAM SELECTION
a. You must select a total of 20 Creatives before the commencement of round one (D&AD Awards 23-May-19).
b. You must select exactly 6 Creative Directors, 8 Creatives, 4 Directors, 2 Clients.
c. You will need to select your Team within the initial $9 million Salary Cap that you are provided with.
2. TEAM EDITING & TRADES
a. In order for your Team to perform at its best, edit your starting line-up of 13 Creatives prior to the start of each Round (Award Show). This can be done by making both Trades and Substitutions.
b. Up until Round 1 (D&AD Awards 23-May-19) you can make as many Trades as you like, but after Round 1 you are limited to two Trades per round.
c. Select 4 Emergencies each week so that if one of your starting Creatives is not nominated for an award, your Emergency Creative’s Score will be used as a replacement. An Emergency has to be from the same position in the creative team as your missing creative for their Score to count.
d. Choose your Captain wisely as they will earn double points. If your Captain doesn’t play, your Vice-Captain’s Score will be doubled instead.
2. YOUR TEAM
a. Before the Round (Award show) begins you can edit your team as many times as you like. To assist with making your decisions, you can view more detailed statistics on Campaign Brief.
b. Each Round you must select a starting line-up of 13 Creatives (4 Creative Directors, 6 Creatives, 2 Directors, 1 Client). You can name up to 4 Emergencies per Round and these Creatives will be used as replacements for any of your starting line-up that do not play.
c. The positions of your starting 13 are automatically arranged in the standardised positional format.
d. You can only substitute Creatives who work in the same position. Make as many Substitutions as you like from Award show to Award show, but they must be finalised prior to lockout.
a. Drag the Creative you wish to substitute out and drop them on the Creative you want to substitute in or vice versa
b. Associate Creative Directors (ACDs) – Associate Creative Directors can be played in both the Creative Director slot and Creative slot. If you have two Creatives who have the same dual position listings (e.g. Associate Creative Director and Copywriter) you can substitute them for one another even if you have selected them in different positions. However, if you only have one Associate Creative Directors (e.g. ACD and Art Director) in a position with no other appropriate Associate Creative Directors in your Team, then they will be restricted to the position that you originally picked them in. Associate Creative Director Substitutions on your Team do not count as New Hires.
4. NEW HIRES
a. There is no limit to the amount of New Hires you can make prior to the commencement of the Award Season and up until the beginning of the Round 1 Lockout.
b. After the completion of the Round 1 Lockout, you are allocated a maximum of two hires per round. The hires DO NOT accumulate, thus if you don’t use two Hires one round you are still limited to only two Hires the following round. You may or may not use your two Hires each round; that is up to you!
c. If you are unhappy with a Hire, you can reverse the Hire prior to the beginning of the Round.
d. Hiring periods last from the end of the previous Round’s Lockout until the beginning of the next Round’s Lockout.
e. When you Hire a Creatives, the difference between their Price and the Price of the Hired Creative will be added/subtracted from your Team Value.
f. You cannot Hire if the Hire will cause you to exceed your Salary Cap. This means you can only Hire in Creatives whose Price is less than the Price of the Creative you are firing plus any unused Salary Cap.
5. DEPARTMENT HEAD & ASSOCIATE DEPARTMENT HEAD
a. Make sure to choose a Department Head who you think will be the highest scoring Creative in your Team because your Department Head scores double points.
b. If your selected Department Head isn’t nominated for any Awards, then your Associate Department Head’s Score will be doubled.
c. You can change your Department Head & Associate Department Head right up until the start of the Lockout.
a. Each week you can select up to 4 Emergencies. If for whatever reason, one of your starting Creatives is not nominated for an Award, an Emergency that is selected in the same position as your original starting Creative will replace their Score. Your Emergency Creatives can only replace a maximum of four Creatives who don’t play for that Round.
b. If an Emergency is required, but a COO has selected two Emergencies in that position, the lowest score of the two Creatives selected will count. However, Emergencies scoring zero will not be considered the 'lowest-scoring' and will not be used.
c. If there is no Creative selected as an Emergency in the same position as a Creatives who doesn’t play, then the Score for the Creative who doesn’t play will remain as zero.
d. Emergencies are selected simply by clicking the E button on a Reserve Creative’s name.
e. All Emergencies must come from your Interchange Bench – it is not possible to have one of the existing Creative in your starting 13 as an Emergency.
7. "ZERO" SCORING CREATIVES
a. If a Creative you have chosen for your Creative Team is nominated for an Award and scores zero, then there will be no Emergency Score to replace this Creative.
8. CREATIVE TEAM & CREATIVE VALUE
a. Creatives’ Prices change from Round to Round depending on how they have been performing over the previous weeks and months.
b. The Creatives’ Prices will change based on a formula that takes into account their past performances. All Awards earned, Clients won, Agency Wins and Creative Brief Rankings relating to the Creatives since the start of the season are taken into account in the calculation of their Price changes, with a sliding scale of weightings with the most recent Award receiving the highest weighting.
c. The value of your Creative Team is calculated based on the total value of your Team of 20 Players, plus any unused money in your Salary Cap. The value of your Creative Team effectively becomes your weekly Salary Cap and may increase or decrease depending on the Price changes of your Creatives.
9. LEAGUE COMPETITIONS
a. Leagues are open to anyone within an Agency.
b. You may only compete in your Agency’s league.
c. Finals are made up of the top 8 Teams at the end of Round 9 and your Leagues Finals Series begins in Round 10.
10. POINT SCORING - ULTIMATE AGENCY